Interactive Sites: The Benefits of Using Video and Animation on Sites

Did you know that there are more than 2 billion websites on the internet at the moment of this writing? About 400 million of them are active, meaning that they are updated regularly and feature new content every month. If you have an online website selling products and services, statistics like these probably put your business into perspective in the virtual world. 

The next logical question would be – what to do to stay ahead of other websites and make your business more popular? In this case, you need to find out about interactive sites. An interactive website that contains video and animation can run circles around a regular website that’s mostly text-based. Keep reading to find out how custom animated videos can make your website stand out from the crowd.

Videos and Animations Convey Information Easier

One of the greatest advantages of having a short video clip or animation on your website is to deliver your message in a simpler way. Videos and animations immediately get your attention. They are easier to remember than plain text and this will help your audience understand your message better. An animation can be used to express a concept as well as statistical information without boring your website visitors.

Keep in mind that images and videos are easier processed by the brain than text information. They will also leave a deeper imprint into your visitors’ imagination. As a result, they are more likely to remember your website name, logo, slogan, products you sell, and so on. 

You Will Enjoy Higher Retention Rates

When it comes to websites, the retention rate refers to the amount of time a visitor spends on your web pages. Since there are millions of websites on the internet these days, visitors have multiple choices and limited patience when they search for information. If your content doesn’t captivate them immediately, visitors will leave in just a few seconds and they might never come back.

This is where animations and videos can work to your advantage. They tend to captivate a visitor immediately. Once a visitor gets hooked by your animation, he or she might want to explore your website further. Having higher retention rates is a surefire way to generate quality leads. Your visitors will also be more likely to click on your CTA buttons or subscribe to your newsletter because they were entertained by your animations and videos.

You Will Enjoy Higher Return Rates

Having a higher retention rate will also increase your return rate. This means that visitors will eventually come back to your website and look for more high-quality content. This is how you create a loyal audience that will stick with you for years. Loyal visitors are more likely to become paying customers and having animations and videos provides an easy way to increase your ROI.

You Can Pack More Information in Clips and Animations

Text-based information is useful to convey your message. However, it can occupy a lot of space on your web pages and not everyone is willing to read several pages to understand what you have to say. On the other hand, a video clip or animation can deliver a lot of information in a compact and well-organized way. You can also add voice-overs to your clips to make a stronger positive impression on your website visitors.

For example, you can tell so much more about your products and services by creating short 5-minute video clips that are posted on your website. You can also have supporting text, but users can find out everything they need to know by just playing the video. This saves time, effort, and makes your website more interactive.

Videos or Animations Can Be Done With Minimal Tools

You don’t need to be Steven Spielberg or have a cinematography background to create short, entertaining clips and animations for your website. In most cases, you need basic tools and programs that can be used to edit and cut your videos. Some of these tools are free and there are hundreds of tutorials online that teach you how to create your own animations and videos.

On top of that, you can shoot videos using your smartphone or a simple digital camera. You don’t need to invest in expensive filmmaking gear if you don’t want to. This is one of the biggest advantages of using videos and animations for websites – it’s cheap and easy to do it. You can also hire a professional animator or videographer for more complex clips, but this is not necessary in the beginning.

It Helps You Stay Ahead of Competition

Since there might be hundreds of websites that already sell the exact services and products as you, it’s important to separate yourself from your competition. You need to stand out from the crowd and come up with a unique approach that will make internet users pick you instead of your competitors. Adding videos and animations to your website is a cool way to do this. 

How does it work? Well, if you create interesting and informative clips and animations, your audience will feel entertained and better informed. Such strategies will also make your website rank higher in search engine result pages. This will boost your traffic because most internet users will click on your website when looking for information, not on your competitor’s website. Overall, adding videos and animations can skyrocket your website’s popularity and increase your profits too.

Now You Know the Advantages of Interactive Sites

As you can see, interactive sites that contain videos and animations are slowly becoming the new trend. Experts say that almost 80% of the information consumed online by 2022 will be video content. It is in your advantage to start creating videos now and future-proof your website.

If you don’t know how to create interactive content, video clips, and animations for your website then make sure that you contact us today. We have years of experience developing websites and creating videos for customers all over the world. Our mission is to help you improve your content so you can have a better online presence in the upcoming years! 

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