Here at Webjuicy we love clients who give great design briefs! Having a killer brief makes the process of creating the perfect website quicker and smoother and often helps the customer in other areas of their business. By clearly articulating what your business does and how it wants to be portrayed, your website design or upgrade will flow more smoothly and give you a much better result in terms of satisfaction, time and cost.
We’ve written up the following steps as a guide for our customers to help them get the show on the road and hope it can be useful as a roadmap for you too. Here’s how!
STEP ONE – TELL US A BIT ABOUT YOUR COMPANY
- What it is that you do. Put it in a nutshell!
- Why your special and different. Also known as your USP (unique selling proposition)
- Who your competitors are and what you like (or don’t!) about their websites.
- The size of your company in turnover and employees, unless it’s sensitive. An annual report is always handy!
- The geographical footprint of the business. Are you operating overseas? If so … where so?!
- How long have you been going and where are you headed in the future.
- And finally, give us 3 to 5 words that communicate the essence of the company. For example, at Webjuicy, we are fresh, diligent, enthusiastic, delightful and inspired. What about you?
STEP TWO – YE OLDE WEBSITE
STEP THREE – THE NEW WEBSITE
- Start with the purpose of the website. It may be that you’re moving up into e-commerce or perhaps your just looking to increase product awareness. Whatever it is, make it clear!
- Then tell us about your audience? We like to get our clients to create avatars for their main customer groups. Usually 3-5 will do. An avatar is a made up character that represents a key demographic within your customer base. For example, one of our avatars is Terry. He’s 50, is OK on a computer but mainly uses his phone, lives in Willoughby and runs a business that sells pie warmers (i.e. niche equipment). If nothing else, it’s a bit of fun, but it also helps us keep your customer in mind when making design decisions.
- What should it look like? This is where you spec the colours and the vibe of your finished website. Some customers like to use a “mood board” on Pinterest to collect looks, colours and images that give us a feel for their brand. This includes any websites that you admire and be sure to tell us why!
- What marketing assets do you already have? This includes any physical brochures or other advertising or marketing efforts on different channels. You should also package up your digital assets … company logo, photos, videos and any other useful content in the highest resolution you have. We’ll optimise to decrease load times, but just remember … more is better!
- And finally, for e-commerce websites, we need to know your bank or existing payment systems so we can select the best payment gateway.
STEP FOUR – THE GAP
STEP FIVE – THE BUDGET
STEP SIX – THE NERDY STUFF!
- Do you own your domain name?
- Will you need hosting services?
- Do any of your targetted groups have special needs?
- What sort of server will be hosting you? (i.e. Windows or Linux)
- Is this site intranet, extranet or internet?
STEP SEVEN – THE MARKETING PLAN
- Social media campaigns that push traffic at your new offering.
- Content Marketing via blogs, video content or newsletters’
- Search Engine Optimisation (SEO).
- Pay-Per-Click (PPC) and Display Network ads which are the paid listings you see in search engines.
- Banner Ads on other websites and affiliate marketing
- EDM (electronic direct mail)
Consider also what traditional marketing can add to the watering-can. This can include:
- Direct mail, brochures and flyers
- Outdoor advertising, radio & TV
- Public Relations, events and guerilla marketing.
STEP EIGHT – A BIT OF MAINTENANCE
STEP NINE – YOUR TIMELINE
A brief is really an invitation to tender and, like any good invitation, requires a timeline within the RSVP. So make it clear as to when you would like a response and when you would like to go live. Include in here anything relevant to time at your end, such as when key people are home or away. As with all things … making your needs and expectations clear is super helpful for anyone who provides a service. This list is not exhaustive, but it provides a good base for our customers and we hope that, by sharing, it gives you something to work with too! If you would like to squeeze a little bit more out of us, email Webjuicy at email@example.com